Sony Bravia

Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV is the coolest LCD from Sony by Author Name
Sony's ultra-sleek KDL-40XBR7 LCD HDTV is among the most chic new HDTVs on hand.Sony bucks an industry trend by positioning the speakers out to the sides, rather than along the bottom, for more spacious sound that stays anchored to the on-screen action.The 40-inch Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV boasts full 1080p resolution, plus advanced video processing, to display high-def images with striking clarity and dimensionality.Sony Bravia KDL-40XBR7 - Key FeaturesHere are some of the key features you'll find in the Sony Bravia KDL-40XBR7 LCD HDTV:16 - 9 Full HD 1080p Resolution Panel: 16 - 9 Full HD 1080p resolution panel (1920 x 1080) accepts any HDTV signal and renders it with optimum resolution.Advanced Contrast Enhancer circuit (ACE) dynamically improves contrast, resulting in deep blacks in darker scenes without losing fine details in shadows and other dark areas of the picture.DMex functionality expands your HDTV's capabilities by letting you connect facultative BRAVIA Link modules, including the BRAVIA Internet Video Link, BRAVIA DVD Link, BRAVIA Wireless Link and BRAVIA Input Link (all sold separately)Dynamic Contrast Ratio - 50,000 - 1 / On-Screen Contrast Ratio - 3,000 - 1Dynamic Video Noise Reduction adaptive technology analyzes the motion, sharpness and brightness of each scene in real time to identify varied types of noise and reduce unwanted artifacts without compromising the video signal.The XBR7s feature Full HD 1080p resolution and Motionflow 120Hz technology, which enhances motion to deliver a easier and clearer looking picture. Enjoy exceptional ease-of-use with the Xross Media Bar user interface, integrated TV Guide Interactive Program Guide and BRAVIA Sync one-touch component control. You can even expand your HDTV's capabilities with facultative BRAVIA Link modules (sold separately). These HDTVs follow with abundant connectivity options that let you to connect to all of your content origins. And with the ravishing piano gloss black finish with floating glass accents, it will be the hottest wall in your home.Live Color Creation technology with WCG-CCFL backlight uses advanced chroma signal processing to widen the color breeding range for overall more natural and vibrant colors.The TV has indeed a beautiful image, very realistic colors and flawless details with both HDMI and RGB connections. Also the matte screen reaches you no eyestrain or squinting eyes. Literally you can enjoy immersing yourself into it. When gaming, there is no motion blur (1080p and 720p) that I noticed. The V2500 had some blur issues. The colors are crisp and vibrant. Details can be seen even in the darkest of rooms. This is definitely a noteworthy contender if gaming is the main function of this TV.Motionflow 120HZ technology doubles the frame rate to help take out judder in film origins, HD content, broadcast films and primetime scheduling, creating easier, more fluid motion that delivers a natural and realistic viewing experience.Sony XBR(R) 18-month WarrantyThe BRAVIA Engine EX fully digital video processor uses a collection of unique Sony algorithms to significantly reduce noise, enhance overall image detail, and optimize contrast so every scene produces sharp, vibrant, life-like images.The floating class design is just a beauty to behold. The sony logo also illuminates when u turn the tv on...of course you can go into the settings to turn it off if you like. Other indicators on the screen are also illuminated. Even on the transparent floating glass, power is illuminated green, if u go on standby it will too. The remote has a blue backlight as well.x.v.Color technology adopts the x.v.YCC international color standard to display nearly twice as many (1.8x) viewable colors than the existing RGB color standard.